The ALPI Portugal rebranding is part of a marketing mix strategy. The ALPI Portugal image needed to be more coherent with the Albini & Pitigliani Group, in order to maximize the brand notoriety and the perception of customers regarding the international dimension of the Group.
The new website was absolutely necessary to show this new image and to provide news, important information and services to all visitors. A new and dynamic tool to reach more and more demanding customers.
The fact that ALPI Portugal is now celebrating the 25th Anniversary seemed the perfect time to present this, as a way to renew the care to the customers and their trust in our company.
Please visit the New ALPI Portugal Website!